Mr. Rakesh Bansal, aged 36 years is the Managing Director and one of the Promoter of the Company. He did his graduation in Commerce stream from Delhi University in the year 2003. He started his career 15 years back under the guidance of his father in the business of Tin Sheets and Tin container manufacturing in his firm named Nawal Tin Industries. In the year 2008, he expanded the business by introducing plastic granule imports and trading in the same organization which was later migrated to the new firm named Shree Balaji Enterprises. He also established food packaging business, raw material sourcing for Tin Box manufacturers, before starting A-Square Marketing in the year 2011. NELF was introduced in the same firm but the entire business was carved out in the 2016 by in the incorporation of M/s NELF Cosmetics (India) Private Limited.  With such diversified exposure and experience, Mr. Bansal has been the driving force behind the growth of the Company and has a focused approach towards the business. He primarily looks after marketing and product sourcing apart from overseeing the overall Business Policies of the Company.



Mr. Nishant Jalan, aged 36 years, is the Non-Executive Director of our Company. He is also one of the promoters of our Company. Mr. Nishant Jalan did his graduation in Commerce stream from Delhi University in the year 2003 and started his career with Jalan Auto Agency, a sole proprietorship firm of his father carrying on the business of automobile spare parts where he gained the experience of how to deal in the global market. He brings in 15 years of rich experience in the industry of automobiles and marketing & distribution. Before establishing NELF, he started A-Square Marketing, a partnership firm with Mr. Rakesh Bansal in the year 2011. In year 2014, NELF was introduced and since then he has played an instrumental role in establishing NELF. He mainly handles the finance and operations apart from overseeing the overall Business Policies of the Company.



Mrs. Aakanksha Jalan, aged 36 years, is the Non-executive Women Director of our Company. She did her B. Com (Hons.) from University of Calcutta in the year 2004 and has also done a diploma course in Interior Designing in the year 2002 from Exterior Interior Private Limited, Kolkata. Post qualification, she worked as a free lancer Interior Designer from the year 2002 to 2006. At NELF, she helps in the designing, presentation and conceptualization of the products and sub-brands.



Mr. Prateek Jain, aged 37 years, is one of the Non- Executive & Independent Director of our Company. He is a Commerce Graduate from Delhi University. He has also completed his Post Graduate Diploma in Sales and Marketing from the National Institute of Sales. Mr. Jain is a first generation entrepreneur who started his own firm namely M/s Industrial Marketing & Services, during his college days which catered to the demands of the infrastructure industries like cement, steel and power.  Gradually, with innovative solutions and on-site services, his enterprise is now working with the blue chip organizations like Ultratech, NTPC, GE, ACC, NHPC, Indian Railways , IFFCO, IOCL, Jindals, etc. He has also given training and conducted workshops for the industries like cement, steel and power for the safety and material handling of engineering equipments and tools. He is also a Director in M/s RPM Hydraulics Private Limited since November 15, 2007.

Also, Mr. Jain is an active member of the Rotary Club. He was selected as the Youngest President for the Rotary Club of Delhi Midwest and later on served as the Assistant Governor in the same. He has been honored with the Governors Elite Awards for the youth services in terms of leadership skills to the school and college going students, rendered by him in the Rotary District 3011 in the year 2018.

He is also a member of the Paul Harris Society of Philanthropists in the Rotary International.




Mr. Arvind Mittal, aged 41 years, is one of the Non- Executive & Independent Director of our Company. Mr. Mittal is a HR Professional with extensive experience in domains like Talent Identification, Talent Acquisition, Talent Management, Employee Engagement and Career Planning. He started his career in the year 1997 with M/s. Jindal Aluminum Limited in India. He has done extensive recruitment in Banking, General Insurance, FMCG, Automobile and some in the IT Sector as well. He has also been the Country Head, Operations in M/s. Oxygen Consultancy Services. In his career till now, he has helped many candidates to refine their communication skills, industry knowledge, to develop their personality, interview skills, write their professional resume. He has been serving M/s. Varuna Integrated Logistics Private Limited currently from more than 10 years now and is the General Manager, Corporate Affairs over there.