About Us

Headquartered in New Delhi, NELF was incepted in the year 2016 and is named as an acronym after an aspiration of the women to look great in the four leagues i.e. Nail, Eye, Lip & Face.

NELF is one of the Indian color cosmetic brands which offer affordable and the hottest trends in makeup. Our products are dedicated to the style-conscious woman who wants a comprehensive range of affordable cosmetics without compromising with the quality. Everything we do at NELF is targeted at establishing a powerful link between the inner and outer beauty of a woman. Our products embody the refreshing Indian spirit and lifestyle - natural, easy-going and refreshingly real. We are dedicated towards monitoring the market trends and ensuring that the ranges offered by us reflect the current styles from all around the world. We offer an extensive range of makeup line with over 800 shades, known for their rich pigments, high color payoff, skin friendly & easy accessibility at all our stores.

We have established 200+ Beauty Advisor doors in which there are Beauty Advisors to assist the consumers to select the products according to their needs and preferences. We also have our presence in approximately 2000+ general trade shops across 20 cities and towns & in 8 Modern Trade Outlets across India.